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Increase Conversions by Decreasing Customer Choices
Have you ever walked into a store knowing exactly what you need and walked out empty handed? You know, the kind of day where you walk into the front doors of a shopping mall in search of a new black...
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How Your Content Is Killing Your SEO (and How to Change It)
Bad content is a silent SEO killer.
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Which is Better: Google vs. HubSpot Analytics
To refine and improve your online strategy, you first have to understand what’s going right (and perhaps more importantly, what’s going wrong). And while in the past you could easily ask a sales...
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10 Elements Your Inbound eCommerce Site Needs
No two eCommerce websites are quite the same. After all, each has a distinct brand, voice, and target audience and as such, everything from the design to the messaging will differ.
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5 eCommerce Metrics You Can’t Ignore
The Internet creates an even playing field for eCommerce stores (after all, each has an equal opportunity to be successful via their website). And with so much potential business up for grabs,...
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How to Create Your Custom eCommerce Rewards Program
Rewards programs are everywhere, and for good reason. After all, they give customers a feeling of anticipation and suspense that generates goodwill and makes people excited to shop.
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5 Ways You Can Increase the Lifetime Value of Each Customer
If you ask many eCommerce storeowners their top priorities, one is sure to be new customer acquisition. After all, why wouldn’t it be? You need sales to generate revenue, sustain your brand, and grow.
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The Best Social Networks for eCommerce Stores
Your customers are already on social media and in all likelihood, so are you. After all, 84% of marketers use social media in some form. This makes sense when you also consider that social media has a...
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5 Metrics That Measure Paid Search Success
Paid search is a great technique that puts you in front of your target audience, especially when you’re trying to supplement your initial search optimisation efforts. But with so many metrics used to...
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10 Quick Ways to Grow Brand Awareness
Can you recall any brands that seem to come out of nowhere and become overnight successes? Chances are you can think of at least one and the power of what they’ve created represents one thing all...
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Why Great Headlines Matter (and How to Write Them)
When you’re creating an article, what are some of the first things you think about?
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How to Create Amazing Visual Content
Visual content makes up 93% of all human communication. So, shouldn’t you communicate with customers through visual communication as well?
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Email Marketing Essentials: Open and Click Rates
How do you measure the success of your email marketing campaign? In whether or not customers actually open your email? Or, perhaps you measure how many customers convert into sales due to a campaign?
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Marketing Analytics Mythbusting: 5 Facts You Simply Can’t Believe
Analytics are intimidating for any business owner. With new systems come new complexities and a potentially overwhelming amount of information you may not know how to interpret. This can make it easy...
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Online Reputation Management Made Simple
Your brand’s reputation can make or break your success. And while that may sound like a bit of an exaggeration, the truth is that a handful of negative reviews can be enough to sink businesses...
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10 Easy Ways to Optimise Your Checkout Page
Between product pages and abandoned carts, it’s no wonder that many eCommerce store owners aren’t focused on the checkout page. But this mistake is one that can be costly when it comes to keeping...
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Reclaim Lost Customers With These 5 eCommerce Marketing Tactics
Customers get lost for many reasons as they “journey” through your website. Some of these reasons may be your own doing – if you’re offering poor customer service or a less-than-desirable product – or...
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5 Ways to Foster Trust With Customers
It’s no secret that customers today shop online more than ever before. But what’s a secret to some eCommerce businesses is what it takes to turn browsers into buyers and one-time buyers into loyal,...
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8 Reasons Why Users Abandon Shopping Carts (and How to Stop It!)
If there’s one problem that all eCommerce stores can agree upon, it’s shopping cart abandonment. After all, nothing is more frustrating than thinking you’re getting a sale, only to have your potential...
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5 Steps to Overcoming eCommerce Buyer Objections
You’ve identified buyer personas, addressed pain points, and created engaging product descriptions and content designed to convert. But there’s still one problem: buyers will almost always have at...
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